Our Story
Over our collective years in marketing and communications on both the for-profit and nonprofit sides, our team has attended a wide variety of events and conferences focused on communications related topics like social media, marketing, advertising, collective impact, etc. We noticed a gap in continuing education around cause marketing and purpose-driven promotions. The speakers at the Cause Marketing Summit have been chosen because they are the best in the business and their work is incredible. This event is dedicated to helping cause-minded professionals reach their fullest potential and work to solve the world's biggest problems. No fluff, no sales pitch, just REAL content you and your team can use.
Our Team
Jennifer Richey
Jenn Richey, Founder, Cause Marketing Summit & Creative Cause Marketing Consultant
Jenn has over 10 years of experience working in both the public and private sectors. She has worked for brands like Comedy Central, the Partnership for a Healthier New York City and Public Health Solutions. Most recently, she served as the Associate Director of Corporate Partnerships for the Young Survival Coalition. There she managed over 20 corporate partnerships and campaigns to drive revenue and awareness. Jenn strives to connect and share ways to penetrate the public around pertinent issues via effective communications and outreach strategies. Her passion is in forging relationships between for-profit businesses and cause-minded nonprofit organizations to shape real change and raise money. When she's not working on the Summit or with clients, she is busy being a new mom to identical twins, Ethan and Graham. Click here to connect
Jaci Hirschfeld
Jaci Hirschfeld is the Senior Director of Marketing, Communications and Relationships for the 14th Street Y.
Jaci, a third-generation Brooklynite, is a passionate marketing and communications professional with nearly 20 years experience in the nonprofit and social impact sector.
She fully understands the unique challenges nonprofits face to effectively communicate their missions and reach those that need them most. During Jaci’s tenure as Program Director of FY Eye, a nonprofit advertising agency, she worked with hundreds of organizations looking to market on shoestring budgets.
Jaci has the results-driven mind of a savvy multifaceted marketer and can craft campaigns that shape change. As the Director of Client Services at DCF Advertising, she’s worked closely with organizations, including the NYC Department of Mental Health and Hygiene, Human Resources Administration and Saint Vincent Catholic Medical Centers, on many acclaimed public service initiatives. Campaigns included NYC Childcare Connect, “Stay Close. Sleep Apart.”, NYC Water, and NYC Condom–the first municipally branded condom in the United States.
Jaci also managed smoking cessation initiatives for the Bureau of Chronic Disease Prevention & Tobacco Control, helping to launch the award winning “Cigarettes Are Eating You Alive”, “Marie’s Story”, and a campaign featuring Dr. Mary Bassett, the Health Commissioner of NYC.
Shifting gears, she joined the communications team at Young Survival Coalition, the premier organization serving young women facing breast cancer. As the Senior Communications Manager, Jaci planned and implemented a multidimensional national media program targeting a complex and growing constituency.
In addition to her full-time work, Jaci also consulted with a multitude of organizations on cost effective content marketing strategies. Most recently, she worked at Women’s Refugee Commission, the leading advocacy organization focused on the rights and protection of women, children, and youth fleeing violence and persecution, where she stepped up to the challenge of fulfilling all of their marketing and communications needs.
Jaci earned her B.A. and M.A. in Cultural Anthropology, with a focus on vulnerable and ethnic populations. She still lives in Brooklyn, of course, with her Italian husband and fuzzy son, Icarus the cat. When she’s not busy keeping up with new media trends, she’s busy cooking, discovering new local restaurants, and traveling the globe.
Colleen Daly, Consuoltant Cause Marketing Summit CEO of Guerrera: The Agency
Colleen Daly has over 10 years experience working in the non-profit and agency sectors. She graduated Phi Beta Kappa from the University of North Carolina at Chapel Hill for her undergraduate degree, and earned her Masters Degree in Integrated Marketing Communications with the Richard C Christian Award at Northwestern University.
At Chapel Hill, Colleen was a co-founder of Embody Carolina in partnership with the Center of Excellence for Eating Disorders. The nonprofit, which provides education to students on supporting their loved ones with eating disorders, was featured at the national NEDA conference and is considered the first of its kind nationally. At Northwestern, Colleen served as the president of the Cause Marketing Initiative. During her time in Chicago, Colleen headed a group of consultants in developing a strategy to increase the revenue of NPR affiliate WBEZ by 10%. After graduating from Northwestern, Colleen served as the Director for Media and Strategic Communications for End Rape on Campus, a nonprofit organization that supports survivors of sexual violence in holding institutions accountable for upholding their Title IX, Clery Act, and other codified rights.
Colleen then shifted to agency work, where she worked for large political and nonprofit agencies in DC. Realizing she wanted to support smaller non-profits, Colleen founded Guerrera: The Agency where she provides quality marketing services to small non-profits and start-ups.
Colleen is an MMA fighter and animal adoption advocate. She does most of her work supported by her two pits, Lemonny and Tadpole.
Volunteer Advisory Board
Nancy Brown
Nancy Brown, Entertainment and Marketing Professional
Nancy brings over 20 years’ experience in entertainment production, marketing and licensing to our team. Nancy’s passion lies in connecting people through meaningful and mutually beneficial endeavors. Nancy developed audio programming in the early days of interactive media through joint venture promotions with cable networks like MTV, record companies including RCA, Def Jam and Arista, and film companies like New Line Cinema. At Broadway Video she managed all aspects of promotion and public relations for the most successful entertainment production company in New York. Nancy was involved in launching consumer products for brands like SpongeBob SquarePants while working on the retail promotion team at Nickelodeon and Viacom during their explosion on to the shelves of retailers like Wal-Mart and Target. She has represented major licensed properties, coordinating between licensees and retailers on all aspects of product development and brand marketing. Nancy is helping us bring to life meaningful stories about topical issues via our podcast, Life’s Tricky: Stay in Your Magic. She stays in her magic by engaging with family and friends, taking in live music, and spending time outdoors.
Marshall Lauck
Marshall Lauck, Chief Growth Officer, Senior Marketing and Operations Executive
Marshall is a career brand marketer and leading veteran advocate, with an extensive leadership background including active duty military service, government, nonprofit and corporate roles. As the Founder and CEO of Lunch Money Consulting, LLC, Marshall provides brand strategy, integrated marketing and narrative development support to corporate and nonprofit clients.
Prior to founding his consultancy, Marshall served as Chief Growth and Marketing Officer for the Bob Woodruff Foundation, a leading impact investor supporting veterans and military families. In 2018 and 2019, Marshall led BWF’s Growth and Marketing team to back-to-back record years including the acquisition of the Got Your 6 brand and strategic partnerships with the NFL, the State of Qatar, and Craig Newmark Philanthropies. BWF was also one of a handful of veteran nonprofits to receive a transformational 2022 grant from McKenzie Scott. Prior to joining BWF, he served as the President of J. Walter Thompson INSIDE, leading Employer Branding, Culture Transformation, and Recruitment Marketing specialists across offices in New York, Atlanta, Washington DC, and Los Angeles. Marshall also served as the Chief Operating Officer for the J. Walter Thompson Atlanta and Houston offices. Marshall started with JWT in 2006, acting as the account lead for the United States Marine Corps business where he led the direction and strategic development for the account for over six years. Before joining J. Walter Thompson, Marshall was a Brand Manager at Kraft Foods, supporting and leading multiple brand teams, including P&L responsibility for a product portfolio with close to $100 million in annual sales.
Marshall began his professional career as a United States Marine, first in an operational assignment at Camp Lejeune, North Carolina, followed by several years assigned to the Marine Corps Recruiting Command in Quantico, Virginia.
Quincy Olatunde
Quincy Olatunde, CEO, Digikea
Quincy is motivated by the pursuit of innovation and connection. He believes in the power of knowledge and big ideas. Crafting and delivering against great strategy to help discover the point of activation energizes him. He has a passion for helping companies reimagine how they create and deliver value, relate, engage and interact with their customers in a digitally evolving world - using language, design and technology to foster relationships. Quincy believes in the “for good” mantra, be it social or profit.
As the CEO of Digikea, a digital development and marketing agency, Quincy leads the strategic client engagements, business activation and execution. He brings a wealth of experience across creative design, product development, brand strategy and positioning, search, social marketing, content development and product management. Prior to starting Digikea, he was a partner at Simplify.Repeat where he was responsible for the business development, strategy and product team, managing initiatives with clients like JetBlue, IPG Media Brands, Camelot UK and activating brands like Home Depot, CondeNast, Kia, Sony, Unilever, loyalty partnerships with airlines like Hawaiian and Emirates. Quincy holds a Computer Science degree from Brunel University (UK) and a Digital Media Marketing certification from New York University.
Keni Thacker
Keni Thacker, Chief Diversity Creative, Keni Thacker LLC
There are five types of thinkers: creative thinkers, analytical thinkers, intuitive thinkers, logical thinkers, and visionary thinkers. Keni Thacker has defied the belief that an individual can only be one of those types and truly encompasses all five. He has committed his heart and soul to his tireless quest to level the playing field for diverse talent. Keni takes nothing and makes something out of it. While everyone sits around and talks (and talks and talks) about the lack of diversity, Keni does something about it. And not something small but something game-changing.
He single-handedly built solid campaigns for underserved communities while cu- rating hard conversations around race and social understanding for J. Walter Thompson’s (now Wunderman Thompson) diversity and inclusion arm, Differenter, from 2011 through 2015. He is also an award-winning influencer and diversity advo- cate devoted to outreach programs and mentorship.
On February 8th, 2017, he launched the Young Commodores program at J. Walter Thompson (now Wunderman Thompson). This diversity initiative allows college and high school advertising students to apply what they learn in the classroom to real- life advertising and business.
In 2017, he was named one of the 4A’s 100 People That Make Advertising Great. In addition, NV Magazine featured him as one of their Champions of Inclusion while also receiving a citation from the City of New York/Borough of Brooklyn for a long record of diversity, inclusion, and mentoring efforts in advertising in 2019.
In December 2020, he was honored with the Bill Sharp Award for the Future of Ad- vertising for his tenure of diversity work in the advertising industry from the Marcus Graham Project.
While recently, in 2021, he was honored by the Advertising Club of New York with their Innovator Award, he was also named one of Adweek's 2021 Change Creator of the Year Award and has been listed as one of Business Insiders 2021 top 13 DEI consultants in advertising as well Hive Learnings Top DEI leaders in 2022.
He is also the founder and Chief Creative Officer of 100 Roses From Concrete, a nonprofit network for people of color in advertising, marketing media, and public relations. Through the Roses, he created the G.R.O.W.T.H. Initiative, a virtual agency program for multicultural college students who may have lost their internships due to the coronavirus pandemic in March 2020.
His creative diversity consultancy Keni Thacker LLC works with advertising agen- cies big and small. With clients such as VIA, McGarrah Jessee, Tinuiti, Forsman & Bodenfors, Bold Culture, Organic, SS+K, Geometry, DiMassimo / Goldstein, SYPart- ners, University of Nebraska Jacht Ad Agency, Quirk, Fortnight Collective, The Brand Labs, GROW, Oberland, and American Advertising Federation Buffalo.
Keni has appeared in Adweek, Ad Age, Digiday, Business Insider, Fortune, The Drum, and NV Magazine. Also, he has appeared on many domestic and in- ternational podcasts, and conferences such as SXSW, ADOBE Max, Diversity’s Best Practices, Where Are The Black Designers, OnBrand, Where Are The Black People, and Advertising Week. He has also spoken to various colleges and universities, such as the City College of New York, the New York College of Technology, Temple University, University of Nebraska, Miami Ad School, Baruch College, the Manhat- tan Early College of Advertising, and the University of Texas.